Coworking is becoming a popular trend all over the globe and with good reason. If, by any chance, you are unfamiliar with what coworking is, well let me explain it in the simplest way possible: coworking is a membership-based workspace with a diverse group of professionals in a communal setting.
Now what is it that makes this concept of coworking so effective and appealing to those in the startup scene? To find out we decided to do a little internal research among our own companies here at the ETC to find out exactly why coworking spaces have become so popular.
- Community & Culture
Entrepreneurship can get lonely at times, but when you are in a workspace that thrives on energy, it gives you an extra burst of motivation that you may not get from working in your home office or local coffee shop. A close knit community is what makes coworking a great office space option for many members.
- Diverse Industries
Unlike a traditional office, coworking spaces consist of members who are working for different companies and organizations among a variety of different industries. Working among people that do different kinds of work can also make your own work identity stronger. One member said, “having relationships with the different companies lets us use each other as resources”. So when you’re placed in a setting where the norm is to help each other out—and there are many opportunities to do so—it opens up doors.
- Variety of Communal Workspaces and Flexibility
Your work environment and style is completely up to you. Coworking allows people to decide whether to put in a long day, sleep in and work late, work early and leave early, take one break, take ten breaks, the options are endless and it’s all based on what makes you feel the most productive. But it doesn’t just stop at having the freedom to make your own work schedule, coworking spaces also give people the option to work in a more quiet space when they need to focus, or jump into a collaborative space with shared tables where interaction is encouraged.
At a traditional business office you are with one company who, more so than not, has the authority to tell you which industry related events or conferences you are or are not going to attend. However, in a coworking space that is definitely not the case. Events are one of the greatest benefits of working in a coworking space. Launch parties, hackathons, tech talks, workshops, venture capitalist guest speakers, happy hours, panel discussions, monthly classes and demo days are some of the most popular types of events that coworking spaces host but the options are endless and in regards to connections, there only going to grow.
- Open Concept Office Space
Cubicle life, most people have been there, done that, and as someone who has experienced it first hand I’m sure I can speak for most when I say that it is the worst. Having an open concept office space creates an environment that is inviting, warm, and makes you want to come to work.
- Massage Chair (or amenities)
So the massage chair is specific to the ETC space but we had to throw it in here because come on, if your space had access to a massage chair at all times of the day it would be on your list too. Although, to make this more general towards all spaces, it is known that one of the most appealing aspects of coworking are all of the awesome amenities that come with being a member. Coffee, espresso machines, conference spaces, coffee, telephone booths, free printing, did I say coffee?
With the ability to get multiple opinions from people in different industries with different points of view can be extremely helpful when help is needed. However, even though you are surrounded by a group of people, socializing isn’t mandatory or forced by any means. Members have the freedom to pick and choose when and how to interact with others. For example, members are more likely to enjoy discussions over coffee in the kitchen area because they went to that part of the space for that purpose.When they want to be left alone elsewhere in the building such as at their desk, they are able to get that privacy.
- Not traditional
Coworking is not your traditional workplace setting and that, in itself, is appealing. Although coworking spaces are becoming a rising trend in cities around the world it is still not considered the norm therefore it’s desirable.
A coworking space opens you up to people and experiences you would have missed in the first place. You’re only as boring as the space and people around you. The excitement that anything can happen, anyone can show up, at any time on any day makes a coworking space anything but boring; which as it would seem, gives justification to this popular trend.
So, are you a startup still working from home or your local coffee shop?
If so, it might be time to consider coworking as the next steps in moving your business forward. For more information about the ETC or to schedule a tour contact us or email us at email@example.com.