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‘Using Data Effectively’ workshop
Get a glimpse into the world of data mining and data sources. Gain valuable insight into the market and into tools you can use to analyze and visualize data you already have.
Presented by Philippe Duverger, Associate Professor, Towson University
Philippe Duverger is an Associate Professor of Marketing at Towson University where he teaches courses on principles of marketing, consumer behavior, marketing strategy and marketing research. He is also the Director of the Graduate Program for the M.S. in Marketing Intelligence. Dr. Duverger received his Ph.D. in business administration – marketing from George Washington University. His research focuses on service innovation and quantitative methods. Dr. Duverger has published in numerous journals, and prior to his academic career, he spent 20 years in the service industry in different executive capacities.