Unbound Concepts and Baker & Taylor Partner to Help Publishers Improve Discoverability of K12 Content in Classrooms and Libraries

TUCSON, Ariz., Feb. 2, 2016 /PRNewswire/ — Unbound Concepts, creator of Artifact Access and Baker & Taylor, the premier worldwide distributor of digital and print books, announced today an exclusive partnership to help teachers, librarians and curriculum buyers search, identify, and discover content to best serve students in the classroom and library.

Baker & Taylor will integrate and display Unbound Concepts’ newly launched flagship business offering – Artifact Access. While traditional metadata includes subject, author, publisher and other basic information, Artifact Access allows publishers and their customers to search, browse, discover or describe their text using topics, themes, educational characteristics, literary elements, teaching standards and more utilizing the extensive artifact taxonomy.

This partnership enables Baker & Taylor to integrate Artifact into their platforms and serve their publisher partners by exposing critical elements within K12 content that meet the increasing requirements of buyers in school and library markets.

“Beginning my career as a teacher in New York City Public Schools, it became immediately apparent that identifying appropriate content for my classroom was a challenge. Aligning to students’ needs and interests, adapting to ever-changing curriculum standards, and ensuring content was addressing learning outcomes was always a pain point in selecting titles,” said Katie Palencsar, founder and CEO, Unbound Concepts. “This partnership with Baker & Taylor brings the very specific classroom language of teachers and librarians right through to the point of sale in TitleSource360.”

This partnership announcement at the 41st annual meeting of the Educational Book and Media Association (EBMA) is in line with the Association’s mission to foster a unique community that brings together a wide range of wholesalers and publishers in order to address the book and media buying needs of the educational marketplace. Unbound Concepts and Baker & Taylor are providing a useful discovery tool and community voice to publishers who supply books and other materials to schools and libraries.

“As a premier distributor of content to classrooms and libraries, we always strive to bring the best services to publishers to help them achieve their goals for students in the K12 market. One of the differentiators that attracted me to working with Unbound Concepts is their intrinsic knowledge of content needs in the K12 space, based on their hands-on educational background,” said George F. Coe, CEO, Baker & Taylor. “Thanks to this exclusive Unbound Concepts partnership, Baker & Taylor customers will be able to search by Artifact, allowing for deep discovery and search results of content. This partnership will enable teachers, librarians and curriculum buyers to build collections of titles that enlighten and endure.”

About Unbound Concepts
Unbound Concepts is a technology company dedicated to improving the way that readers search, discover and reflect on content. The company was founded in 2012 by educators and has developed the Artifact platform, a technology and community that enlists readers, educators and publishers to contribute and uncover the unique attributes of books and other digital content. The company provides business solutions for content providers and also offers a free web and mobile app for readers, parents, and teachers. For more information, visit www.unboundconcepts.com.

About Baker & Taylor
Baker & Taylor, LLC is the premier worldwide distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, schools and retailers worldwide.

Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm. For more information, please visit www.baker-taylor.com.

SOURCE Baker & Taylor, Inc.

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