Tag Archives: networking


How to effectively promote your brand through social media and community

Jonathan Oleisky, a TU alum and President of Kalix Communications, will share his experiences using social media and community involvement to promote and build his business brand. During this ‘hands on workshop,’ Jonathan will select one company in the room and spend 15 minutes building out a promotional action plan for that company. If you need to improve your networking abilities, raise your companies profile and have a plan to do it, then this workshop is a must do!

 Presented by Jonathan Oleisky, President, Kalix Communications

Jonathan’s primary responsibilities are business development and client services. With a 25-year background in advertising, marketing and publishing, Jonathan brings strategic, global thinking and a strong record of business success to Kalix. He has assembled and directs a hand-picked team of marketing, creative and media specialists to position and expand our clients’ market shares.

Jonathan uses his experience in social media to leverage their budgets beyond the reach of traditional advertising. He has held a variety of senior leadership positions in the magazine/newspaper industry as publisher, advertising director and circulation manager. His work on national and regional publications includes Science News, AmericanSTYLE, NICHE Magazine, BOSS, Overture, STYLE, The Baltimore Jewish Times and Applause.

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8 Things Startups Love About Coworking

Coworking is becoming a popular trend all over the globe and with good reason. If, by any chance, you are unfamiliar with what coworking is, well let me explain it in the simplest way possible: coworking is a membership-based workspace with a diverse group of professionals in a communal setting.

Now what is it that makes this concept of coworking so effective and appealing to those in the startup scene? To find out we decided to do a little internal research among our own companies here at the ETC to find out exactly why coworking spaces have become so popular.

  • Community & Culture

Entrepreneurship can get lonely at times, but when you are in a workspace that thrives on energy, it gives you an extra burst of motivation that you may not get from working in your home office or local coffee shop. A close knit community is what makes coworking a great office space option for many members.

  • Diverse Industries

Unlike a traditional office, coworking spaces consist of members who are working for different companies and organizations among a variety of different industries. Working among people that do  different kinds of work can also make your own work identity stronger. One member said, “having relationships with the different companies lets us use each other as resources”. So when you’re placed in a setting where the norm is to help each other out—and there are many opportunities to do so—it opens up doors.

  • Variety of Communal Workspaces and Flexibility

Your work environment and  style is completely up to you. Coworking allows people to decide whether to put in a long day, sleep in and work late, work early and leave early, take one break, take ten breaks, the options are endless and it’s all based on what makes you feel the most productive. But it doesn’t just stop at having the freedom to make your own work schedule, coworking spaces also give people the option to work in a more quiet space when they need to focus, or jump into a collaborative space with shared tables where interaction is encouraged.

  • Events

At a traditional business office you are with one company who, more so than not, has the authority to tell you which industry related events or conferences you are or are not going to attend. However, in a coworking space that is definitely not the case. Events are one of the greatest benefits of working in a coworking space. Launch parties, hackathons, tech talks, workshops, venture capitalist guest speakers, happy hours, panel discussions, monthly classes and demo days are some of the most popular types of events that coworking spaces host but the options are endless and in regards to connections, there only going to grow.

  • Open Concept Office Space

Cubicle life, most people have been there, done that, and as someone who has experienced it first hand I’m sure I can speak for most when I say that it is the worst. Having an open concept office space creates an environment that is inviting, warm, and makes you want to come to work.

  • Massage Chair (or amenities)

So the massage chair is specific to the ETC space but we had to throw it in here because come on, if your space had access to a massage chair at all times of the day it would be on your list too. Although, to make this more general towards all spaces, it is known that one of the most appealing aspects of coworking are all of the awesome amenities that come with being a member. Coffee, espresso machines, conference spaces, coffee, telephone booths, free printing, did I say coffee?

  • Interaction

With the ability to get multiple opinions from people in different industries with different points of view can be extremely helpful when help is needed. However, even though you are surrounded by a group of people, socializing isn’t mandatory or forced by any means. Members have the freedom to pick and choose when and how to interact with others. For example, members are more likely to enjoy discussions over coffee in the kitchen area because they went to that part of the space for that purpose.When they want to be left alone elsewhere in the building such as at their desk, they are able to get that privacy.

  • Not traditional

Coworking is not your traditional workplace setting and that, in itself, is appealing. Although coworking spaces are becoming a rising trend in cities around the world it is still not considered the norm therefore it’s desirable.

A coworking space opens you up to people and experiences you would have missed in the first place. You’re only as boring as the space and people around you. The excitement that anything can happen, anyone can show up, at any time on any day makes a coworking space anything but boring; which as it would seem, gives justification to this popular trend.


So, are you a startup still working from home or your local coffee shop?

If so, it might be time to consider coworking as the next steps in moving your business forward. For more information about the ETC or to schedule a tour contact us or email us at info@etcbaltimore.com. 


Designing an Entrepreneurial Ecosystem: Building A Community Through Collaborative Workspace

WHO: The Verve Partnership + Hyperspace
: Designing an Entrepreneurial Ecosystem: Building a Community Through Collaborative Workspace
WHERE: Spark, Baltimore
WHEN: Wednesday 4/20 6:30PM for refreshments, talk starts at 7PM  

WHY: Since the first Refresh Baltimore event in 2008, our city’s entrepreneurial ecosystem has experienced tremendous growth. We’ve seen familiar startup hubs expand, and new ones emerge.
In order for this success and growth to continue, it is vital to design a collaborative environment and culture where entrepreneurs, designers, and developers can thrive. Getting the right people, in the right place, at the right time accelerates the rate at which creativity and innovation can happen.

The Verve Partnership + Hyperspace prioritize capturing the culture of a company and designing a space that not only reflects that culture, but also encourages a new way of thinking. The moment you walk into one of their projects, you develop an immediate understanding of the brand, culture, and identity of the community that calls that space home. They design for experience.


Can’t We All Just Get Along? Effective Communication in Sales

Your success in life is determined in a very large part by how well you interact with other people. Your ability to effectively relate, communicate, influence and motivate others is a crucial skill in creating successful relationships with customers, prospects, colleagues and managers.

Materials needed laptop or other note-taking materials and an open mind


In this workshop you’ll discover:

  • How people respond to conflict, what motivates them, and how they solve problems
  • Facilitate better teamwork and minimize team conflict
  • Develop stronger sales skills by identifying and responding to customer styles
  • Have a systematic approach to understanding human behaviors and the motivators
  • How to adjust your communication style to achieve your goals and facilitate optimum communication

6 Secret Techniques To Increase Sales Using Your Website

How to use your Website, Facebook & Google to increase sales.  A free workshop provided by the Center of Entrepreneurship and the McKinley Group. Are you struggling to reach more customers online? Does Facebook and SEO have you confused? Do you have questions on how social media can help your business? If so, then this is the workshop for you. This Get Found Formula is a proven combination of tools that will attract more customers to your business & increase sales. Get Found by customers at the very moment they are searching for the things you offer. What will you learn?

How to use SEO, Social Media and your Website to:

  1. Increase sales for your business
  2. Make the phone ring
  3. Bring in new website visitors
  4. Convert visitors into sales

RSVP through McKinley Group – Get Found University LINK.